Aldi, whose US operations are based in Batavia, is also in the midst of spending $3 billion on land, facilities and equipment to open, as previously announced, an additional 650 locations nationwide. "Our unmatched combination of exceptional quality and everyday low prices is why we're one of the fastest growing retailers in the USA, now operating in 35 states".
Aldi media relations officials, stationed in Batavia, near Chicago, stated the stores will be remodeled to feature modern designs, open ceilings and natural lighting.
A store employee told Forbes that customers' common first reaction to the new format is, "Oh my God, the store is so attractive!" The new store layout will grow from an average of 10,000 square feet of selling space to 12,000 square feet.
With fresh top-of-mind and more expansions in the immediate future, look to AndNowUKnow for the latest Aldi news.
Adding stores at a rapid pace - 650 by the end of next year, bringing the total to at least 2,000 - and other initiatives like enhancing its product lines are Aldi's way of building a strong competitive defense against Lidl, another discount grocery chain from Germany that's about to invade the U.S.
The move comes as more Americans shop in its grocery stores, and follows just one day after the German retailer became the fifth largest supermarket in the UK. The trade-off for a discounter's low prices is typically smaller stores and fewer employees to help out. To beat back competition, traditional grocers, including Jewel-Osco, have overhauled their offerings, particularly at the perimeter of the store where customers hunt for fresh produce, meat and prepared foods.
ALDI's exclusive brand of food, which makes up more than 90 percent of products sold in stores, does not include added MSG, certified synthetic colors or partially hydrogenated oils.
Aldi a year ago joined other chains that have replaced junk food with healthier options as the call for healthier food intensifies. Candy will still be available elsewhere in the store.