In 2016 YouTube live streamed the 2016 presidential debates which became the most-viewed political live streams ever. This new feature for Alphabet Inc's YouTube is very similar to the feature of Facebook Live where live streaming can be done for making fan following and generate income. The launch of YouTube's Mobile Live feature - an extension of the desktop service - comes slightly less than a year after Facebook made its mobile live-streaming feature Facebook Live available to all its users. But that's not all.
Live streaming on mobile has been built into the YouTube app directly so you can open up your mobile, open YouTube and launch a live stream nearly instantly.
In a blog post launched on Tuesday, YouTube announced that it will be rolling the feature out for other channels soon as well.
Many companies such as the Oscars, Grammies, etc. are vying to get the live streaming feature on their channel so that they may be able to stream their ceremonies directly to their viewership.
Twitter also launched this feature via its mobile app past year. The videos will function the same as regular videos and can be found via search, recommendations, playlists and also secured from unwanted viewers. Regarding this, YouTube said, "Super Chat is like paying for that front-row seat in the digital age". A new feature called Super Chat will also be introduced, allowing fans to pay for pinned messages that will appear at the top of the video stream without the messages getting buried in the flurry of comments on the video's feed.