Snapchat Introduces New Ad Management Tool

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Snap's building a TV slate, as are many of its streaming and social networking peers, including Twitter - but the approaches of these two companies, which are themselves similar in many other regards, differ significantly. Pivotal Research reiterated a "sell" rating and set a $10.00 price target on shares of Snap in a report on Saturday, March 11th. That is in part because Snap executives including Mr. Bell, a former News Corp. executive, embrace certain old media values like scarcity and promoting a select group of premium content above user-generated fare.

With the new tools, marketers will be able to purchase ads themselves using a credit card starting in July, Snap said - which could encourage a broader base of companies to experiment with its ad offerings. Narwhal Capital Management acquired a new position in shares of Snap during the first quarter worth $282,000. The stock now has an average rating of "Hold" and a consensus target price of $23.04. They set an "outperform" rating and a $26.00 target price on the stock. Finally, Citigroup Inc began coverage on shares of Snap in a research note on Monday, March 27th. The company has a 50 day moving average price of $21.43 and a 200 day moving average price of $21.71. Snap has a 52 week low of $18.90 and a 52 week high of $29.44. Eleven equities research analysts have rated the stock with a sell recommendation, sixteen have issued a hold recommendation and fourteen have given a buy recommendation to the company. By reviewing stock prices from the stock market history of the company and examining its analysts ratings can give an investment picture with updated information of stock which helps investors to make investing decision. LLC acquired a new position in Snap during the first quarter valued at $2,012,000. If you are accessing this article on another website, it was illegally copied and republished in violation of United States and global trademark and copyright law. Benjamin F. Edwards & Company Inc. acquired a new position in shares of Snap during the first quarter worth $158,000.

Unveiled on Thursday, Snapchat Ad Manager should make it easier for brands to buy ads on the self-described "camera company". And Snapchat will welcome all kinds of shows and genres including scripted dramas, daily news shows, animated shows, horror, documentaries, and so on.

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