PC sales suffer as Apple takes a beating on its home turf

Analysts expectconsumer demand for PCs to remain under pressure but see potential boosts from the growing popularity of powerful computers for game play and sleek new Windows machines

Analysts expectconsumer demand for PCs to remain under pressure but see potential boosts from the growing popularity of powerful computers for game play and sleek new Windows machines

Worldwide PC shipments fell by 4.3% in the second quarter of 2017 compared to the same period a year ago, marking the 11th straight quarter of declining shipments, according to analyst firm Gartner. While this decline is slower than many had expected, it marks the lowest level of PC shipments in the past decade.

"Amid some unevenness in market trends across the regions, the global PC market has continued to trend toward stabilization", IDC research manager Jay Chou said in a release. Lenovo also suffered more in the United States with a 16.3% drop in shipments year-on-year.

While Gartner doesn't include sales of Apple iPads or Google's low-priced Chromebook laptops in its PC shipment numbers - reasoning that they don't generally compete for the same users as the mainstream PC - the firm does say that Chromebooks are growing like insane.

The PC industry just had its lowest single quarter of shipments since 2007, according to a new report from analyst firm Gartner.

Lenovo, which witnessed a drop in sales from 13.3 million last year to 12.2 million this year, lost the top spot to HP.

With the increase in market share, Apple now holds the fourth position in the PC market after toppling Asus. The company saw its USA shipments fall 40.7% last quarter when compared with the same period in 2016. According to IDC, Apple's Mac shipments registered a small growth rate of 1.7% from the second quarter of a year ago.

While the overall market shrunk, HP managed to post 6.2 percent year-over-year growth for Q2, according to IDC, giving it almost 23 percent market share for the quarter.

However, while Apple only dipped slightly in the worldwide picture (by 0.4%), Tim Cook's firm dropped majorly over in the USA with a 9.6% decline in shipment numbers year-on-year. IDC also estimates that the total PC shipments for the quarter stood at 60.5 million units, a drop of 3.3%.

The reason for the latest drop, per Gartner: There's a shortage of components like memory and LCD screens that are driving up manufacturing costs.

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