Roku Planning $1 Billion IPO

Roku maker of set-top streaming boxes could go public this year according to a report.                  Sarah Tew  CNET

Roku maker of set-top streaming boxes could go public this year according to a report. Sarah Tew CNET

It's looking for a valuation of about $1B (bubble unicorn status?), though it's facing a tough environment after high-profile difficulties faced by the likes of Blue Apron and Snap this year.

There were also rumors earlier this year that Roku was planning a new funding round of at least $200 million, but at the time there was no mention of another IPO attempt. This figure made up nearly half of all over-the-top streaming devices in the US last year, according to data compiled by market research firm comScore.

A Roku initial public offering (IPO) could be arriving sooner rather than later, the company unveiled to end the week.

If this seems like deja vu, it's because Roku was rumored to be going public back in 2014.

The company said in February that it generated $400 million in revenue previous year, with $100 million in its media and licensing segment. Instead, they are accessing content on digital platforms like Roku, Apple TV, Amazon's Fire TV and others.

Roku's platform has been open to carrying more TV apps than its peers, including Amazon Prime Video, Hulu and Google Play.

Earlier this week, Roku announced it had 15m monthly active accounts as of June 30 and had grown 43% from the same period in 2016. It also licenses its software to companies including Sharp and Hitachi, allowing them to make smart TVs with built-in Roku streaming.

Roku investors include 21st Century Fox, Sky, Hearst, Fidelity Investments, Menlo Ventures and Globespan Capital Partners.

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