Superdata: Oculus Rift price cuts show a lack of confidence

According to Facebook's announcement, the integration is meant to "give the people you care about a window into your VR world".

The Oculus Rift and HTC Vive made quite a splash last spring, allowing early adopters to experience virtual reality in the comfort of their own homes.

According to the words of Stephanie Llamas, head of VR/AR strategy at Superdata, the continuous price cuts applied to Oculus Rift may show a lack of confidence by the company, with the side effect of generating an unfavorable perception among potential buyers. Facebook's new headset is created to bridge the gap - a device that will sell for as little as $200 and need not be tethered to a PC or phone, according to people familiar with its development.

Oculus Rift and Touch controllers are now on sale for a whopping $200 off, bringing the price to $399 on Amazon USA and £399 on Amazon UK.

But the new Live component of Spaces will function just like regular Facebook Live video, giving Rift users the ability to broadcast from virtual reality straight to their regular Facebook page. In an emailed statement Oculus spokesman Alan Cooper said: "We don't have a product to unveil at this time, however we can confirm we're making several significant technology investments in the standalone VR category". That said, it still won't be able to perform positional tracking, which means you won't be able to walk around a room with the headset on and expect it to know you're in motion.

The headset will be manufactured by Chinese phone maker Xiaomi, according to Bloomberg.

The release will though be next year, missing the Holiday shopping season. They're planning to launch it for around $200 some time in 2018 and it will bridge the gap between enthusiast kit and smartphone VR sets.

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