Facebook kills off its teen-focused Snapchat clone Lifestage, and Groups

Lifestage Facebook

Lifestage Facebook

Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.

Facebook has abandoned an app that was supposed to compete directly with Snapchat.

Facebook has pulled the plug on its teen-focused Lifestage app - that was meant to work as a direct rival to Snapchat - nearly a year after its launch.

Lifestage was meant to help high schoolers keep in contact with their classmates and it presented a Snapchat type of interface wherein users could upload selfies and videos for their classmates to see.

Lifestage looked a lot like Snapchat.

"There was no way to actually enforce the 21-and-under rule and all Lifestage content was always public and viewable by everyone, inside and outside your school", said the report.

The app was created by 20-year-old Facebook employee Michael Sayman to help teens find and connect with other classmates who went to their school.

The app was pulled from the App Store on 4 August, a Facebook spokesperson confirmed to Business Insider. Unfortunately, Lifestage never actually managed to enter the top charts of the App Store but Facebook might take what they learned and apply it to a new app sometime soon. With 250 million daily users, Instagram and its Stories feature has now surpassed Snapchat's 166 million. The Facebook Messenger Lite app takes up less than 10MB of space and includes all the basic features of the Facebook Messenger app. Users can send and receive texts, photos, links, emojis and stickers using the "Lite" version. According to the Facebook Groups team, they can do more "with and for the community" by shifting their focus and resources to the main Facebook app as opposed to a standalone app.

The company said in a post that it was rather focusing on improving the experience for groups within Facebook's main app.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.