Warriors, Rakuten Agree to Reported $20 Million Per Year Jersey Sponsorship

Golden State Warriors forward Jordan Bell

Golden State Warriors forward Jordan Bell

The deal is for the next three years at $20 million per season, almost doubling the second-highest deal the Cleveland Cavaliers signed with Goodyear earlier this offseason.

Golden State has agreed to a patch advertising deal with Japanese tech company Rakuten and will sport the company's logo on its jerseys for the next three seasons, ESPN reported Tuesday.

Rakuten doesn't have a huge presence in the United States, but they're a massive company owning many smaller technology companies. "We felt in order to grow out global vision, we had to be aligned with a global brand".

The deal comes after Viber became the official communication channel of FC Barcelona, with the club launching a Viber Public Account after Rakuten's partnership began in July.

This will be the first season that the National Basketball Association allows jersey advertisements, which are restricted to 2.5 inches by 2.5 inches on the left shoulder of the jersey. The NBA's sponsorship patches will reside on the upper left chest of player jerseys.

The Warriors partnering with Tokyo-based e-commerce company Rakuten is fitting as they gained worldwide attention for winning the National Basketball Association championship in two of the past three seasons and featuring superstars in Kevin Durant and Stephen Curry, who has an interest in messaging apps. Still, Golden State has opted to sell authentic and replica jerseys and jersey T-shirts with the Rakuten logos at Oracle Arena.

Golden State will receive $20 million from Rakuten per season during the deal, which will also include the team renaming its downtown Oakland practice facility the the Rakuten Performance Center. "We signed a partner we had never done business with before".

Rakuten's logo is expected to generate $32 million to $37 million in equivalent advertising this season from TV, social media, video games and jersey sales, according to Eric Smallwood of Apex Marketing Group, a sponsorship-evaluation firm.

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