Amazon offers a new way for students to get a Prime membership

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Amazon says the service is for 13 to 17-year-olds, but Carr told the WSJ they're open to kids of all ages using the service.

"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way", Ellen Kinney, Director of Amazon Prime Student, said in a statement. Parents will get a text or email notification with the information about the order, the notification will include an option to approve to decline the order request.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. This will send parents a message with details of the order.

Parents can provide a set allowance for shopping on Amazon using the service. Also, they can choose to skip the approval step all together and set pre-approved spending limits, offering teens full freedom. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to Amazon.com's normal terms.

Amazon has built this new functionality after taking into account feedback from families.

What's more, parents can share Prime Video and Twitch Prime with their teens, allowing them to have their own account on these services. It has tried to strike a balance between convenience and trust that parents require.

Capturing teen customers might be more hard than previously imagined.

That means Amazon would then be tapping into the pocket money teens may have on hand from their part-time jobs, babysitting money, allowances and the like.

The parent and child each get their own Amazon account, however, the parent has the control over which payment methods and shipping addresses can be used by the child.

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