Apple Inks Content Deal with Spielberg and NBCUniversal

Apple Will Kick Off Its Streaming Platform With a TV Series From Steven Spielberg

Apple Will Kick Off Its Streaming Platform With a TV Series From Steven Spielberg

The tech giant has reportedly struck a deal with the famed director Spielberg's Amblin TV and Universal TV to create 10 new episodes of "Amazing Stories", the mid-1980s cult horror anthology series that aired on NBC.

Reuters is reporting today that "Apple Inc has signed a content deal with Steven Spielberg's Amblin Television and Comcast Corp's NBCUniversal television production business". The budget for the series will be more than $5 million an episode. It was not clear if Mr. Spielberg will be actively involved in the series.

"It's wonderful to be reunited with our colleagues Zack [Van Amburg] and Jamie [Erlicht] in their new capacity at Apple", Jennifer Salke, President, NBC Entertainment, told THR.

Apple has been gearing up to enter the scripted series space, recruiting Sony Television bosses Van Amburg and Erlicht to oversee video content at Apple.

For months now we have heard that Apple wanted to get more into original content to take on Netflix. But selling media services has taken on a new urgency at the company as sales of iPhones have slowed.

What is still unclear is how Apple will distribute the show to an audience.

For "Amazing Stories", Bryan Fuller, whose credits include "Hannibal", "American Gods" and "Heroes", will serve as executive producer. The original series only ran for two seasons in the mid-80s, but racked up a fair amount of critical acclaim and fond memories, including a dozen Emmy nominations. Maybe Amazing Stories will be next year's Stranger Things; maybe it'll crash and burn.

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