Coach changes corporate name to Tapestry, but bags will stay the same

Coach Is Changing Its Name To...Tapestry

Coach Is Changing Its Name To...Tapestry

The corporate name-change game has a new player: Coach Inc.is becoming Tapestry Inc., attempting to reflect the multiple brands, including Kate Spade, now under the company's umbrella.

"Similarly, nonprofit digital content director J. Christian Bernabe derided, "$COH changing its name to 'Tapestry" is a terrible branding idea. Luis said of the acquisition at the time that Kate Spade's "strong awareness among consumers, especially millennials", was a driving factor behind the buy. Tapestry will trade on the New York Stock Exchange under the symbol TPR-the current COH symbol will be retired. Shares of the company declined more than 2 percent to $39.11 in morning trading.

Coach acquired Stuart Weitzman in 2015 in a deal valued up to $574 million.

Another Twitter user, SpecialK, posted: "Coach is changing its name to a popular Carole King album & a awful name for a leather bag maker!"

Starting at the end of the month (although the website is already live), the New York-based company known for its leather goods will be known as Tapestry.

Coach Inc. also owns Kate Spade and Stuart Weitzman, making it the preferred holding company and one stop shop for upwardly mobile professional women who like practical work purses, "fun" weekend satchels, and steps into her black suede Legends when she wants to feign empowerment.

Then there's the routinely maligned Tronc, the new name for the newspaper publisher that used to be called Tribune. "A story about weaving together brands is not a bad approach". Cigarette company Philip Morris famously rebranded itself as Altria.

And the now defunct Woolworth chain of five and dime stores curiously changed its name to Venator in the late 1990s ... before changing it once more to Foot Locker, a reflection of the fact that the company owns Foot Locker.

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