Facebook adds food ordering to fuel your social addiction

Facebook will let you order food from services like Door Dash or restaurants like Five Guys.                  Facebook

Facebook will let you order food from services like Door Dash or restaurants like Five Guys. Facebook

A new "order food" feature rolled out for US users lets Facebook users order delivery or takeout from restaurant chains such as Papa John's and Panera, and on-demand services including Delivery.com and DoorDash.

Facebook on Friday launched a service through which its US users can order food for take-away or delivery directly through its app or website.

Hungry customers will be shown a list of participating restaurants in their area, including national chains like Five Guys and Panera, and will be able to select whether they are ordering for pick-up or delivery.

The user can then select a "pickup" or "delivery" option, and start an order at a restaurant. Same goes for Caviar and some other options, so you'll still need to open those apps separately to know which restaurants use them and place an order.

Facebook has been testing this feature since previous year and is rolling out the service to users in the United States on its desktop, iOS and Android applications, with new partners. All types of restaurants operate Facebook pages and the company has seen a rise in users searching out food on its site.

Adding the ability to order food directly from the app largely solves this issue.

"We're just trying to make it easier for people", said Alex Himel, a Facebook vice president.

A year back, the company has said its US users would be able to order food through a restaurants' Facebook page. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others. You do have to create an account with an individual delivery provider if you're ordering through their service on Facebook (say Delivery.com), but you don't have to leave the social network to do it. Unsurprisingly, shares of online food ordering giant GrubHub are down on the news.

Facebook's shares were up almost 1 percent in early trading on Friday.

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