GAME CHANGER: Fashion Giant Gucci Pledges To Go Fur Free In 2018

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Gucci CEO Marco Bizzarri announced the initiative during the 2017 Kering Talk at The London College of Fashion on Wednesday.

According to him, the new approach is partially due to the creative Director of Gucci, Alessandro Michele, who was appointed to this position in 2015.

Bizzarri told Vogue of the decision: "We've been talking about it, Alessandro [Michele] and I, for a few months".

Gucci, which has produced fur-lined loafers and luxurious mink fur coats in the past, is the latest label or major retailer to stop using fur.

Anti-fur campaigners say the move by these high-profile brands is a "huge game changer" in the fashion world. The brand's remaining fur items will be given to a charity auction, and the proceeds will be donated to worldwide animal rights organisations Humane Society global and LAV.

The President of the organization Humane Society International's kitty Block congratulated "humane solution" of the brand.

Pledging to the Fur Free Alliance, Gucci will instead replace fur products with those made of faux-fur, wool and new fabric creations.

"A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur". This is a group of worldwide organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashion industry.

Armani announced in 2016 that it was going fur-free.

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.

The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules.

While fur farms were banned in the United Kingdom in 2003 due to cruelty concerns, foreign farmed fur is still imported into the United Kingdom from countries with lower animal welfare standards.

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