Snapchat will now let you book an Uber and read TripAdvisor reviews

Above Snapchat Context Cards

Above Snapchat Context Cards

Additionally, some locations will have Snapchat Stories integrated directly into the context cards, meaning users can view photos or videos submitted by other users from locations that you're thinking of visiting yourself. No Googling. Just more time spent using Snapchat to do the same things you'd likely have done anyway. So, for example, if your friend is eating avocado toast at a trendy new brunch spot, you might swipe up to see multiple informational Cards - including directions, a phone number and website, the ability to reserve a table in advance, or calling an Uber to go there immediately.

They're essentially adverts, which are created to display information about businesses, venues and places, and make it easier for you to visit or make a booking with them.

For launch, context cards will be available in the U.S., U.K., Canada, Australia, and New Zealand on both Android and iOS.

A Snap spokesperson declined to comment on deal terms with Context Card partners, but said that the feature was built off the company's $114.5 million acquisition of mobile search app Vurb past year. That includes reviews, maps, contact info, reservations, and even an option to call a ride to the restaurant or store.

Context Cards are available in the UK, US, Canada, Australia and New Zealand for Snapchatters on iOS and Android from today.

The Context Cards will vary by type of venue and the information available about each location.

The content of the cards changes based on the location - a restaurant may have links to reviews and table-booking while a tourist attraction may have TripAdvisor reviews or Foursquare tips. That will let users access related posts submitted to Our Story (if they're tagged at or near the location) as well as imagery from partners.

To find Context Cards, swipe up on any Snaps that say "more" at the bottom.

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