Apple Buys AR Headset Company Vrvana For $30 Million

Apple Acquires Augmented Reality Headset Company Vrvana [Report]

Apple Acquires Augmented Reality Headset Company Vrvana [Report]

Apple has apparently bought augmented reality firm Vrvana for $30 million, in a move that would signal Cupertino is ramping up its AR efforts.

The gossipy tidbits about Apple working away at augmented reality headset just got more warmed up. Vrvana makes the Totem headset, an AR/VR device that received positive reviews but has yet to be released. VRvana says that the headset is an "extended reality" gadget, which implies it takes from both increased reality and virtual reality innovation.

A number of the startup's employees have joined Apple in California. It is likely its tech will be rolled into whatever AR headset Apple may be working on, likely bringing in some of Cupertino's refined design skills to the rather clunky designs of AR and VR headsets now out in the wild. Although the startup's website is still live, yet it has been found silent on social media since August. The potential Apple headset could be a watershed moment for AR and VR, like previous Apple products have been for other new technologies. Unlike competing solutions like Microsoft's HoloLens kit, which relies on transparent glass to overlay computer graphics, Totem's fusion of real-time video offers users "seamless blend" transitions between AR and VR environments. There will be no slacking, visuals will be very evident and no compulsory controllers will be required.

According to a new report from TechCrunch, Apple recently acquired a virtual/augmented reality startup out of Montreal, Canada called Vrvana. As you could see by our cover graphic, the company's Totem mixed reality headset was awarded the best in its category at CES 2017.

As indicated by VRvana's, their prior headset was fit for showing completely opaque pictures on its OLED display, giving it a chance to change effortlessly from AR to VR.

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