How to know if you're getting a good deal on Black Friday

When is Cyber Monday and is it worth waiting for deals after Black Friday?

When is Cyber Monday and is it worth waiting for deals after Black Friday?

"It guarantees they get the product".

In other words, once you factor in requiring employees to work a holiday, how big are the profits?

This year it seems that the Black Friday hype is rife with some retailers like Amazon, Curries PC World, and Morrisons kicking off their Black Friday reductions already in the run-up to the day and will extend the sales all the way to Cyber Monday under the guise of Black Friday sales. One of the earliest to open is J.C. Penney, which is now struggling with sales.

However, Thanksgiving Day shoppers may be disappointed this year.

Several stores will open Thanksgiving, according to a news release from the mall. The trend has led to multiple retailers opening as early as noon on Thanksgiving Day. Nordstrom's, TJ Maxx, REI, Dillard's and North Carolina-based Lowe's.

Polling 7,439 consumers about their holiday shopping plans, NRF discovered 69% will be focused on Thanksgiving weekend and beyond. The NRF announced last month that it expected holiday retail sales to increase between 3.6 percent and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion past year. Cyber Monday is expected to become the largest online shopping day in history, generating $6.6 billion in sales, up 16.5 percent from past year. Out of the $682 billion they predict will be spent during the holidays, about $143 billion will come from online sales.

The 3-page Old Navy Black Friday 2017 ad is announcing the retailer's Black Friday events.

Numerous deals are legitimate bargains, but others are nothing more than ordinary sales wrapped in shiny packaging.

"In our studies, we learned that customers over Thanksgiving weekend spent half of their time online and half in stores", Smith said.

It should be a happy holiday for retailers. Department stores were a close second with 57 percent of people giving them most-favored status, followed by discount stores at 54 percent.

She doesn't consider it a wise strategy.

Come Black Friday, that national shopping holiday that gets people on the move after Thanksgiving fullness, throw your elbows and your wallet at Kohl's and JCPenney. Another 23 percent said it is when they start their holiday shopping.

"For Gen Z, the holiday shopping weekend is a can't-miss opportunity", Goodfellow said.

"We see online as a supplement to the overall shopping experience", she said.

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