YouTube Pacts With Ticketmaster to Let Artists Sell US Concert Tickets

Above You Tube & Ticketmaster Image Credit Paul Sawers  VentureBeat

Above You Tube & Ticketmaster Image Credit Paul Sawers VentureBeat

While this marks YouTube's first ticketing partnership, the video service is far from new to bridging the gap between online and live music experiences. YouTube continues to work on its music discovery and streaming, and hints at even more artist-to-fan features to come for its 1.5 billion logged-in monthly users.

YouTube is now letting music artists sell tickets to US performances under a new partnership with Ticketmaster. Considering that Ticketmaster was Spotify's singular ticketing partner for seven months before the latter announced additional integrations with AXS and Eventbrite, YouTube may have to follow a similar path in order to stay competitive as both a consumer-facing and artist-facing utility. Starting today, we will begin featuring hundreds of artist's upcoming USA tour dates on their YouTube videos. When that button is clicked, users will be redirected to Ticketmaster's website to start buying their tickets. The concert show nearest to your location will be showed on top of the list.

For now, the partnership only covers gigs in the U.S., although YouTube says it plans to expand it globally in the future.

Nor is Ticketmaster new to distributing its sales across multiple channels, the most successful of which have been Bandsintown, Facebook and Spotify. If YouTube is indeed serious on expanding this feature globally, then it's possible that Ticketmaster is just the first of many other ticketing companies that will be part of this new feature integration.

Above YouTube Live shows
Above YouTube Live shows

However, Ticketmaster's deal is not exclusive to YouTube - the company a year ago integrated with Spotify for ticket sales as well, and Ticketmaster sells through Facebook.

A view of "upcoming shows" will appear in the YouTube app below each connected video.

YouTube believes that their massive user based combined with Ticketmaster's roster of concerts means that music lovers should have an easier time finding the concerts that they're interested in and purchasing tickets to them.

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