GM Marketplace Allows Customers to Buy Goods from Their Cars

General Motors To Integrate E Commerce Technology In Cars

General Motors To Integrate E Commerce Technology In Cars

It will also feature a "shop" section for offers dedicated to specific GM vehicles.

Technological advances have increasingly been coming to cars, with GM's Marketplace being no exception to this.

Though not yet released to the public, Marketplace will soon be available to 2017 and 2018 models with compatible infotainment setup from all GM subsidiary brands: Chevrolet, Buick, GMC, and Cadillac.

GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters. Over the next 12 to 18 months, the service will be rolled out to a total of about 4 million GM vehicles on US roads. "Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back". Starbucks (SBUX) and Dunkin' Donuts (DNKN) integration will allow you to order your favorite drink or "food item" from your vehicle and then pick it up in the store or at the drive-through.

Among the vendors who've signed up for Marketplace, the service will let a motorist order coffee or food from Starbucks, Dunkin' Donuts and other restaurants. Within the next 12 to 18 months, General Motors will roll out a suite of personalized features for its vehicles with the first being Marketplace. While some of the same features could be accessed by a smartphone, Marketplace will make the process easier and reduce the likelihood of distracted driving.

Still, why would consumers turn to their auto dashboard as opposed to the smartphones they're likely tethered to anyway? Exxon Mobil and Shell will use the app to help customers find a nearby service station. I mean, how many different touch screens are you going to have to go through to order one simple extra hot Grande half-caf vanilla latte with a double shot and a sprinkle of cinnamon?

"We will be adding more vendors", with some coming in the first quarter of 2018, Chamorro said. "Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers". Most automakers seemingly prevent you from doing most anything having to do with apps while behind the wheel. Earlier this year, Ford paired up with Starbucks and Domino's to allow motorists to place orders on the go.

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