McDonald's and Taco Bell announce dollar-menu news, expanded offerings

Taco Bell

Taco Bell

Other fast-food chains likely are taking note of McDonald's new value menu and will respond accordingly if it proves successful, Riggs said.

McDonald's is bringing back its legendary Dollar Menu. sort of.

McDonald's said Monday that it is reviving the name of the once-popular value menu next month after a two-year absence, but this time the items will cost $1, $2 or $3.

This includes soft drinks of any size, the McChicken, a cheeseburger and the sausage burrito. This is the first time that a Happy Meal will be included on a national discount menu. But the move hurt sales as customers went elsewhere for low-cost fast food.

McDonald's USA president Chris Kempczinski reportedly said, "We have lost a number of our customers over the last few years because we didn't have a compelling value proposition". We expect this to win back customers who've been disappointed.

Taco Bell plans to add 20 new items to its existing dollar menu throughout 2018, including previously limited-release test market items. "Subway, which made a huge splash a few years ago with its "$5 foot-long" special, is now offering a variety of six-inch sandwiches for $2.99 each. Some analysts are calling it "value menu wars 2.0"-that's more like an opening hail in the comparatively static industry of fast food. They need to be in the value game to drive traffic".

The new dollar menus, set to debut on January 4, include any size soft drinks and cheeseburgers for $1, small McCafe drinks and bacon McDoubles for $2 and Happy Meals and triple cheeseburgers for $3, McDonald's said. If items are priced too high, customers feel like they're getting ripped off and head to competitors.

McDonald's profits have increased significantly this year, compared to last year, and its stock price has soared by about a third. The company in May unveiled the Signature Crafted Recipes line of sandwiches, which cost $4.99 to $5.19.

McDonald's Corporation shares rose $1.39 (+0.81%) in premarket trading Tuesday.

Recommended News

  • Bank Amer Corp (BAC) Holding Maintained by Westwood Holdings Group Inc

    Northwest Investment Counselors LLC purchased a new stake in shares of Bank of America during the 2nd quarter valued at $100,000. The current dividend yield is 1.71%, indicating the amount of return you will receive independent of how the company does.
    God Of War's Release Date Has Potentially Leaked

    God Of War's Release Date Has Potentially Leaked

    The PlayStation Store page for God of War briefly contained the release date of March 22nd, 2018 for the game. Much like most Sony-published games, God of War will retail for Rs. 3,999 in India and $60 in the US.
    Mourinho Confirms Duo Will Start But Two Other Key Men Ruled Out

    Mourinho Confirms Duo Will Start But Two Other Key Men Ruled Out

    Jose Mourinho promised changes to the Manchester United team this week but Zlatan Ibrahimovic will not be one of them. The United injury list contains Nemanja Matic , Michael Carrick, Marouane Fellaini, Phil Jones and Eric Bailly.
  • Coca-Cola Company (The) (NYSE:KO) Holdings Cut by Brookstone Capital Management

    Signaturefd Llc increased Vanguard Intl Equity Index F (VWO) stake by 12,519 shares to 680,809 valued at $27.80 million in 2017Q2. The company's shares were given away at $46.1 per share worth to an income of some $4,610,000 on account of Smith Brian John.
    FIRST ALERT FORECAST: Big changes ahead with storms today and colder temperatures

    FIRST ALERT FORECAST: Big changes ahead with storms today and colder temperatures

    Download Live Alert 19 to be alerted to heavy rain or lightning near you. "Most areas should expect.15" to.75" over this period. So even IF a few flakes fly, it's exceptionally hard to find a way where they don't melt immediately on contact.

    DekaBank Deutsche Girozentrale Raises Holdings in Microsoft Corporation (NASDAQ:MSFT)

    Loring Wolcott And Coolidge Fiduciary Advsr Limited Liability Partnership Ma owns 1.52M shares for 2.2% of their portfolio. Other institutional investors and hedge funds have also recently made changes to their positions in the company.
  • Officers find body believed to be that of missing woman

    Officers find body believed to be that of missing woman

    The police chief said Tuesday morning that they had not been charged with any offense directly related to the Loofe investigation. A multi-agency press conference that includes the Federal Bureau of Investigation is scheduled for this morning.
    Taylor Swift Fans Are Leaving Rat Emojis All Over Kim Kardashian's Instagram

    Taylor Swift Fans Are Leaving Rat Emojis All Over Kim Kardashian's Instagram

    Well, Swifities didn't take too kindly to Kim's Instagram shade and sounded the battle cry to swarm her comments with rat emojis.
    Georgia's ex-President Saakashvili threatens to jump off roof in Kiev

    Georgia's ex-President Saakashvili threatens to jump off roof in Kiev

    The 49-year-old is now wanted on criminal charges in Georgia, which he says were trumped up for political reasons. He acquired Ukrainian citizenship in May 2015 and was appointed governor of Odessa.
  • Australia to ban, criminalise foreign interference in politics

    Australia to ban, criminalise foreign interference in politics

    For the first time, soliciting a person to engage in those acts will be criminalised, as will preparing and planning those acts. The Australian leader appeared confident about what he said was the most significant overhaul of espionage in decades.
    Guest host Chris Pratt duets with Chris Stapleton on

    Guest host Chris Pratt duets with Chris Stapleton on "Jimmy Kimmel Live!"

    The song originally appeared in the classic film in 1987, performed by Bill Medley and Jennifer Warnes. Pratt began the performance, and Stapleton joined in later.
    Mueller subpoenas Deutsche Bank in Trump investigation

    Mueller subpoenas Deutsche Bank in Trump investigation

    Mueller has also obtained a guilty plea from Trump campaign foreign policy advisor George Papadopoulos. Russian Federation has denied meddling repeatedly and Trump has denied all allegations of collusion.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.