Starbucks opened its largest store in Shanghai and it's 30000 sq ft

Starbucks

Starbucks

Starbucks Reserve Roastery Shanghai has also teamed up with Princi, a bakery found in Milan and London, which will provide pastries to accompany the coffee brewed by baristas at three of its bars in the new store.

The store in Shanghai is 30,000-square-foot, and it is the second Reserve Roastery of Starbucks.

Customers can point their mobile devices at key features around the Roastery to immerse themselves in Starbuck's first augmented reality (AR) experience, which is accessible through the custom-designed Roastery digital web-app platform or on Alibaba's Taobao app.

It's the longest coffee bar in the world, according to a release sent out by the coffee giant, with a two-storey roasting cask and a 3D printed tea bar.

If a customer doesn't have the application downloaded, or access to the web app, they can still scan QR codes located around the roaster for more information. "It's one thing to imagine a fully integrated in-store and digital experience, which brings together the impressive scale of the Shanghai Roastery with the highest quality small-lot coffee beans".

"It's obvious to us that the holding power of China for Starbucks is going to be much more significant than the holding power of the U.S.", he said.

The new upscaled Starbucks store offers coffee beans from over 30 countries that are available to be roasted on premise.

Starbucks already has more than 3,000 of its standard cafes in 136 Chinese cities, including more than 600 in Shanghai alone, the largest number of stores in any city in the world.

Chairman Howard Schultz told Bloomberg News on Tuesday ahead of the store's opening that China was on course to become the company's largest market in less than a decade.

"Customers can extend the experience even after leaving the store", Echo Jiang, director of customer experience at the Roastery, said in the release. "They can bring the Starbucks Roastery home with them, to continue enjoying and even share the experience with others". "We wanted to take that customer experience even further".

At the Shanghai site, two huge black cast iron ovens churn out more than 80 different freshly baked products a day from focaccia sandwiches with real deal Parma ham and Italian mozzarella, to sinful desserts. This outlet highlights the unexpected success of the company in China.

The Starbucks Foundation and Starbucks China plan to make charitable donations totaling approximately $20 million USD (RMB 132 million) over the next five years to drive social impact in communities across China. I don't see a day where artificial intelligence or robotics is going to replace the humanity of Starbucks. "That's why we invest so much in our people".

The ceiling is covered in 10,000 handmade tiles made from American walnut, that are hexagonal in shape and apparently inspired by the locking of an espresso shot on an espresso machine.

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