Target Wallet Is A New Mobile Payment System For Target Stores

Target Wallet Is A New Mobile Payment System For Target Stores

Target Wallet Is A New Mobile Payment System For Target Stores

The solution is "four times faster than other payment types", according to Target, though that refers to other payment types available in Target since the retailer has been a holdout against comparably fast NFC payments from Apple Pay and Android Pay, a reluctance that dates to Target's membership in the now defunct MCX, a merchant-led mobile payment consortium. Shoppers will also receive five percent back by using the Target REDcard, which can be pre-uploaded to the app.

"Wallet in the Target app makes checkout easier and faster than ever", said Mike McNamara, Target's chief information and digital officer. This is achieved because customers can now check out for payment as well as apply Cartwheel deals with a single scan of the in-app barcode. Customers will be able to soon use Target GiftCards with the new feature as well. What is new is the ability to use those coupons and checkout with your card with one scan of your barcode. This means the retailers have decided not to opt-in to Apple Pay or Android Pay, and are instead trying to encourage customers to use its own apps while shopping. While there are already a lot of companies out there - mobile device firms, retailers and others - with mobile wallet capabilities, mobile payment adoption is still in a very early stage of its evolution, giving Target a leg up over smaller retailers. Then again, it helps that Wallet only supports the retailer's own REDcard for the time being - the retailer saves on processing fees by pushing its own card.

United States retailer Target has embraced the mobile payments revolution with the launch of "Wallet", a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. Customers will eventually be able to store and redeem Target GiftCards in the future as well.

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