YouTube to Expand Teams Reviewing Extremist Content

Youtube To Expand Teams Reviewing Extremist Content

Youtube To Expand Teams Reviewing Extremist Content

Since June, our trust and safety teams have manually reviewed almost 2 million videos for violent extremist content, helping train our machine-learning technology to identify similar videos in the future.

Following the furore over the plethora of unsuitable videos, YouTube announced it was to implement measures such as removing adverts from videos depicting family entertainment characters engaged in violent behaviour, and blocking all comments on videos targeted at minors if inappropriate user comments are uploaded.

According to Wojcicki, YouTube spent a year ago "testing new systems to combat emerging and evolving threats" and invested in "powerful new machine learning technology", and is now ready to employ this expertise to tackle "problematic content".

By 2018, Google (GOOGL, Tech30) aims to have more than 10,000 people "working to address content that might violate our policies", YouTube CEO Susan Wojcicki said in a blog post. Adidas has said the situation is "completely unacceptable" while Mars, along with other companies, has pulled advertising until safeguards are in place.

Adding to the thousands of existing content reviewers will give YouTube more data to supply and possibly improve its machine learning software.

"We need an approach that does a better job determining which channels and videos should be eligible for advertising", she said.

Wojcicki is also trying to find a "new approach" to advertising in YouTube: "We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should".

"Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including child safety and hate speech", she said.

YouTube's parent company, Google, also promises to continue developing advanced machine-learning technology to automatically flag offensive content for removal.

YouTube, a video-sharing website, has pledged to deploy an army of 10,000 staff next year to review more online videos and delete extremist material. "But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering".

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