Cindy Crawford recreates her famous Pepsi Super Bowl ad 26 years later

Cindy Crawford Recreates Iconic Super Bowl Pepsi Ad With Son Presley 26 Years Later!

Cindy Crawford Recreates Iconic Super Bowl Pepsi Ad With Son Presley 26 Years Later!

Pepsi has made a lot of noise at the Super Bowl over the years, from Cindy Crawford's iconic 1992 spot and the 1995 "Inner Tube" spot, to the soft drink brand's ongoing sponsorship of the big game's halftime show.

"To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92", said Crawford.

Perhaps one of the most anticipated moments of the "Pepsi Generations" campaign is the return of supermodel Cindy Crawford.

Are you excited to see Cindy's new Pepsi Super Bowl commercial, HollywoodLifers?

The shoot brought back great memories for Cindy, as the original 1992 commercial "became such a classic for so many reasons".

This photo released by Pepsi shows actress-model Cindy Crawford in a scene from her 2018 Pepsi commercial which will premiere during Super Bowl LII on February 4.

PepsiCo's marketing announcement comes a day after rival Coca-Cola Co. revealed plans to add four new flavors of Diet Coke in brightly colored redesigned cans, an attempt to attract millennials and lure back lapsed soda drinkers. A social media campaign, #PepsiHalftimeLive, offers the chance to win sideline passes to see Timberlake perform at the Super Bowl. A couple of years ago it replaced the people with emojis on giant Pepsi bottles for its PepsiMoji campaign.

The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the US meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history".

In honor of Crawford's return, Pepsi will also be re-launching its retro design starting on January 29, as well as "Pepsi Stuff", the loyalty program that the company first introduced in 1996, which features coolers, bikes, t-shirts, and more, all emblazoned with the Pepsi logo.

The handsome mother-son duo will be a part of the company's new "Pepsi Generations" campaign, which is "a celebration of the brand's rich history in pop culture for 120 years", according to a release. Pepsi Generations Live pop-up exhibits will guide fans through the evolution of how Pepsi's history has connected with people over generations. "They've spent a long time creating all of these memorable moments and that's exciting for me to because I really do consider myself part of the Pepsi family".

Pepsi Stuff, the USA loyalty program first released in 1996, is making a comeback.

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