Diet Coke Selling New Slim Can, New Flavors With 'Deadpool' Actor

Australia looks on as Diet Coke shakes up cans and flavours in US

Australia looks on as Diet Coke shakes up cans and flavours in US

Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

Diet Coke sales have fallen - dropping by 3.5 per cent just past year - as more people switch to other low-calorie drinks, such as flavoured water.

Coca-Cola said the new flavors and look - with a different color vertical stripe for each flavor and red for plain - are aimed at appealing to millennials.

That's a sentence someone has presumably not only said, but also acted upon, as Coca-Cola have announced plans to roll out four more options on top of its standard "Diet Coke flavour".

During the product's development process, Acevedo's department spoke with more than 10,000 Americans and created over 30 test flavours, including Diet Coke with "tropical, citrus and even botanical notes". We're modernizing what has made Diet Coke so special for a new generation.

Fun fact: Diet Coke was first released in 1982 and it targeted baby boomers, those who were "getting 20 years older and 20 pounds heavier". A slightly refined typography simultaneously preserves Diet Coke's heritage, yet presents it in a more progressive manner, according to the company.

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Simon Harrison, customer marketing director at Coca-Cola European Partners, said: "Coca-Cola Zero Sugar is one of the fastest growing brands in our portfolio".

"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side", Acevedo expressed. The new varieties will sell in eight-packs and as on-the-go singles.

The vibrant new look includes stripes of colour printed vertically on the can, with the name of the flavour at the top end, and a picture of the fruit flavour on the bottom.

The new US Diet Coke packaging shift seems to contradict its previous message.

"We continue to believe and invest in Diet Coke because it's a great-tasting, zero-calorie beverage loved by millions".

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