H&M Under-Fire for Racist Ad

Terry Mango

Terry Mango

Meanwhile, recent reports suggest that pressure has to be building up for personalities who recently appeared in ads for H&M and competed collaborations with the brand including rapper Nicki Minaj and actor Jesse Williams.

By Monday night, multiple famous celebrities and athletes posted photos on Instagram of the little boy wearing the same hoodie- but this time with the phrase, "King of the Jungle".

While The Weeknd tweeted: 'Woke up this morning shocked and embarrassed by this photo.

Meanwhile, folks on Twitter are dragging Terry Mango for her naiveté, while others feel that people should move on with their lives. "At the end of the day, it's just giving H&M that much more attention". "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something.wanna take a guess?". Therefore, we've not only removed the image from our channels, but also the garment from our product offering.

George wrote on Twitter: "That obviously isn't meant to be racist".

A statement from the company reads: "Our position is simple - we have got this wrong and we are deeply sorry".

National Basketball Association star LeBron James, rapper Diddy and other artists have also responded with outrage to the image. We've not really decided what we want - we want to hear from them [H&M] first, then we can go out with a press release.

Not only did he post pictures showing the boy in a shirt that read "Coolest King In The World, he offered him an unbelievable deal".

The 36-year-old isn't the only celebrity to call out the clothing retailer. "I'm deeply offended and will not be working with H&M anymore". "The ruler of the world, an untouchable force that can never be denied!"

Even those who doubted the brand was being derogatory admitted there should have been more awareness of how the image could be perceived.

They also issued a second apology on their website, stating their regret of letting a black child model the hoodie in question. Her social media profiles show multiple images of her with the boy pictured in the H&M campaign, and also show that she has been bombarded with criticism online.

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