Lamborghini launches Urus for Rs 3 crore in India

Lamborghini Urus launched in India priced at Rs. 3 crore

Lamborghini Urus launched in India priced at Rs. 3 crore

"India is one of the first few markets in the world where the Urus is being launched", he added.

Italian super sports auto maker Lamborghini today launched its first super sports utility vehicle "Urus" in the country, priced at Rs 3 crore. Hence, it is likely to be priced in the sub-3 crore price bracket in India and will sit below the Huracan and the flagship Aventador S. The Lamborghini Urus' pricing will put it up against the Bentley Bentayga, Range Rover SVAutobiography, and the Lexus LX, among others. The Urus is the first SUV from the Italian carmaker after the Lamborghini LM002, which was launched over 30 years back.

It may not look like it in the pictures, but the Urus is a big SUV - it measures in at well over five metres in length, and in terms of other dimensions, is nearly the same size as the Bentayga. Powering the SUV is a mammoth 4 litre V8 engine mated a 8-speed automatic transmission. The Urus also gets six drive modes - apart from the usual Strada, Sport and Corsa, there's Neve (snow), Terra (off-road) and Sabbia (sand), along with Ego, a fully customisable mode.

Attaining 100km/hr in just 3.6 seconds the Urus has a top speed of 305 kmph. The SUV could triple Lamborghini's sales in the domestic market.

Interestingly, Lamborghini has launched the Urus in India before China, showing the importance of the country in the company's global plans. The Lamborghini Urus also offers drive modes that can be selected through the Tamburo (drum) driving mode selector listed under the ANIMA (Adaptive Network Intelligence Management) system.

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