NAACP calls H&M ad racist and unacceptable

Loose Women's Saira Khan defends H&M's controversial jumper advert and says she'd buy the hoodie for her 'mixed

Loose Women's Saira Khan defends H&M's controversial jumper advert and says she'd buy the hoodie for her 'mixed

Canadian pop star The Weeknd cut all ties with the Swedish retail giant on Monday (08Jan17) after flagging up the offensive campaign photo, which features a young black child wearing a green hoodie emblazoned with the words "Coolest Monkey in the Jungle", and now G-Eazy has followed his peer's lead by severing his professional relationship with the brand.

"I think you have to have a racist mind to make that link". The hip-hop artist has come forward to publicly call out the popular clothing line for its now-infamous racist advertisement.

"Now it's been pointed out I feel uncomfortable", she admitted.

"Woke up this morning shocked and embarassed by this photo", the singer said on Twitter. "I'm deeply offended and will not be working with them anymore".

Hip Hop mogul Sean Combs aka Diddy is reportedly set to offer the boy in the middle of the H&M controversial ad a million dollar contract, Metro UK reports. The reworked designs all replace the original slogan with less, err, racially insensitive lines, such as "amazing black boy", "coolest king in the world", "king of the jungle", and "coolest king".

The company in a blog post wrote: "This incident is accidental in nature, but this doesn't mean we don't take it extremely seriously or understand the upset and discomfort it has caused". "We're deeply sorry that the picture was taken, and we also regret the actual print", H&M released in a statement on Instagram. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.

National Basketball Association star LeBron James, rapper Diddy and other artists have responded with outrage to an advertising image by retailer H&M showing a black child in a sweatshirt with the words "Coolest monkey in the jungle".

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