Taylor Swift Adds 3rd Show At Gillette Stadium

Madison Square Garden in December. Credit Chad Batka for The New York Times

Madison Square Garden in December. Credit Chad Batka for The New York Times

Swift's promoters announced Wednesday she'll be doing an additional show at Lincoln Financial Field on Friday, July 13, as part of the tour promoting her new album "Reputation", which was released in November.

Swift's Reputation was billed as a reinvention of sorts-on the track "Look What You Made Me Do", the singer claims the "old Taylor" is dead.

Some have blamed the widely criticised "Verified Fan" program which was pitched as a way of battling scalpers by ensuring tickets go to real fans, but ended up looking a lot more like a system to compel Swifties to buy a shitload of very spenno merch.

Insiders told Billboard Swift's going with a different approach emphasizing higher prices over faster sales - following in the footsteps of artists such as The Rolling Stones and Jay-Z - while leaving available tickets for fans the night of the show. This is thanks to her diehard fans that paid a premium for the best tickets available at her concerts.

Registration for the Taylor Swift Presale powered by Ticketmaster Verified Fan starts January 5 at 10 a.m. EST and runs until January 18 at 10 a.m. EST. The date on October 5 is new - and tickets will go on sale to the general public at 10 a.m. on Jan.31.

The New York Post suggests would-be concert-goers have been affected by high prices.

"I paid $150 for my ticket with fantastic seats for the 1989 tour", one fan was quoted as saying. "There are hundreds if not thousands of tickets left for every show".

This week, "Reputation" sits atop the Billboard album chart.

The tour has the potential of earning as much as a half billion dollars, which would make it one of the top-grossing tours ever. Turns out that the upcoming Reputation tour... may not match those numbers.

Remember when Pearl Jam went to fucking war with Ticketmaster over a $3 service charge?

The tour kicks off in Arizona on May 8.

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