WhatsApp saw 75 billion messages shared on New Year's Eve

Instagram whatsapp stories

Instagram whatsapp stories

According to TechCrunch, Facebook is now running a test which will allow select users to share their Instagram Stories directly on WhatsApp as WhatsApp Status.

Facebook recently let users share their Facebook Stories to Instagram, now the firm might let WhatsApp do the same thing. This test involves an option to cross-post Instagram Stories to WhatsApp as a WhatsApp Status, which is itself a Snapchat-like feature launched in the relatively recent past. One key advantage Facebook holds over Snapchat is the fact that it has multiple social platforms - Facebook itself, Instagram, WhatsApp, Messenger - to play with and so can offer this ability to post from one platform to another.

With the latest update, users will be able to follow the hashtags.

However, there is a catch.The above is now only available on personal profiles and not Brand or Company pages.

When Instagram users press the "add to story" button, they will see a new menu with the option to share to WhatsApp. According to TechCrunch, who received official confirmation from Facebook, the feature is being tested with a limited number of people in Brazil, with a wider rollout in the cards for later this year. However, much like the Instagram stories - the WhatsApp status will disappear after 24 hours. Conversely, it also could spell one more way to destabilize Snapchat and potentially any other app that has any lesser infrastructure to keep your content getting seen by the people you know, whatever app they happen to be using.

There are a number of reasons why Facebook is very interested in the making Instagram Stories more shareable, and most specifically on the messaging platform WhatsApp. In addition, as I am aware (thus far) this little hack does not work the other way round (crossposting your Facebook stories to Instagram) but nonetheless, I would not rule it out as an option for the future.

The third reason is that Facebook is steadily working on ways of to make users extend the time spent on their apps.

Together, this could all help Facebook grow its overall engagement and traffic footprint.

Recommended News

  • Mario Tennis Aces Announced for Nintendo Switch

    Mario Tennis Aces Announced for Nintendo Switch

    The Switch version of Dark Souls will be include the Artorias of the Abyss DLC and will have improved frame rate and resolution. A demo for the Dragon Quest Builders Demo is now available on Nintendo Switch and it will be released by the end of this month.
    Robbers seize jewels worth 4 million euros from Paris' Ritz

    Robbers seize jewels worth 4 million euros from Paris' Ritz

    Three men, all aged around 30, were arrested moments after the alarms sounded after security guards trapped them in the building. Police managed to arrest three of the thieves at the scene but two escaped using a motorcycle and vehicle .
    Scientists excited by discovery of ice mountain below the surface of Mars

    Scientists excited by discovery of ice mountain below the surface of Mars

    The discovery is very exciting: cliffs seem to be the face of glaciers hundreds of meters deep and composed of water ice . In 2008, researchers even captured a full-scale avalanche on Mars as it plunged down a 2,300-foot slope into a valley.
  • At the Golden Globes we wear black

    At the Golden Globes we wear black

    She is the first African-American woman to be honored with the award and she mesmerized everyone with her acceptance speech . President Donald Trump's daughter Ivanka is endorsing Oprah Winfrey's message, if not a political future, in a recent tweet.
    IPhone 6 Plus $29 Battery Replacement Delayed

    IPhone 6 Plus $29 Battery Replacement Delayed

    Talking about the sale, iPhone 7 Plus (32GB ) is available at the price of Rs 56,999 which had an original price of Rs 59,000. Similar discount is offered on iPhone 8 Plus with 256 GB which is priced at Rs 78,999 from their previous price of Rs 86,000.
    Divisions in SC surface in open; four judges attack CJI

    Divisions in SC surface in open; four judges attack CJI

    The press meet will be held by Justice J Chelameswar , Justice Ranjan Gogoi , Justice Madan Lokur and Justice Kurien Joseph . In November, a magazine had raised questions about Loya's death after speaking to his family members in Maharashtra.
  • New Set Photos Arrive For Avengers 4 (POSSIBLE SPOILERS)

    New Set Photos Arrive For Avengers 4 (POSSIBLE SPOILERS)

    It has been widely speculated that the Avengers would not be able to defeat Thanos (Josh Brolin) in the traditional way. The Avengers could go full Doc and Marty and stir up some trouble in the past.
    Capello: Mourinho, Conte 'totally out of their minds'

    Capello: Mourinho, Conte 'totally out of their minds'

    Goalkeeper: I don't think we'll see any change in goal as Thibaut Courtois is nearly certain to keep his place between the sticks this weekend.
    Toyota, Mazda to build $1.6B joint plant in Alabama

    Toyota, Mazda to build $1.6B joint plant in Alabama

    The joint venture represents a $1.6 billion investment that the automakers plan to make with equal funding contributions. Alabama's offer to win the plant, which is expected to employ about 4,000 people, was valued at around $380 million.
  • Dolly Parton drops 'Dixie' from Stampede dinner show amid

    Dolly Parton drops 'Dixie' from Stampede dinner show amid "changing attitudes"

    In a piece for Slate , writer Aisha Harris panned the show as making light of the Civil War. Dolly Parton's Dixie Stampede will have a new name when it opens for the 2018 season.
    China shuts Marriott's website over Tibet and Taiwan error

    China shuts Marriott's website over Tibet and Taiwan error

    The Xinhua report quoted market observers as saying it operates 270 hotels with almost 100,000 rooms in China. The hotel group has apologised for the error and said it did not support separatist movements in China.
    Trump comments on NAFTA negotiations

    Trump comments on NAFTA negotiations

    Canadian officials said this week there's an increased likelihood Trump will follow through on his exit threat. She said the government is treating the USA threat seriously.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.