Petition calling for Snapchat to rollback redesign hits 1M signatories; company declines

Show Caption

Show Caption

Debra Aho Williamson, an analyst at eMarketer, said of the complaints about the app update: "We're watching users' reaction to Snapchat's redesign very closely, but at this point we don't see it having an impact on usage among young people".

Snapchat, which is popular with teens and millennials, previously featured content from friends, publishers and celebrities on one page.

"The new Snapchat separates the social from the media".

Is there a filter to best express users' disdain for the latest update to Snapchat?

Snapchat founder and chief executive Evan Spiegel said recently that the firm understood the redesign may take time to be accepted.

Some users have followed a six-step procedure, which involves turning off automatic updates and reinstalling the app in order to get the "old" style Snapchat back.

More than a million sign petition calling on Snapchat to reverse controversial redesign
Petition calling for Snapchat to rollback redesign hits 1M signatories; company declines

Nic Rumsey, who set up the petition, wrote that some are using Virtual Private Network (VPN) apps - which use servers overseas to mask the location of a device - in order to access the older version of the platform: "That's how annoying this update has become", he said.

"How many people have to hate an update for it to be reconsidered?" she asked.

Snapchat faces increased pressure from photo sharing app Instagram, which has incorporated several features from its rival such as the ability to post Stories that disappear after a set period of time.

"They hadn't realised the value that influencers add to the app", he said.

In November, Snapchat revealed details of its update, which includes moving all chats and stories from friends to the same spot when you swipe left.

According to research firm eMarketer, Instagram users will total 104.7 million users this year in the USA, compared to 86.5 million users for Snapchat.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.