Ratings show Super Bowl viewers decline

The ad claims that Skittles created a Super Bowl commercial that only one person can view: a California teenager named Marcos Menendez.

The vehicle company teamed up with the highly-anticipated Marvel film, "Black Panther", for its 1-minute Super Bowl commercial.

It may have felt like everyone was watching last night's exciting Super Bowl game, but that wasn't actually the case. Records showed only 103.4 million people watched the anticipated game telecast despite the thrill of the competitive game from beginning to end.

And to see more auto commercials from the Super Bowl, here's our roundup of those.

The Super Bowl draws TV's biggest live audience of the year, and advertisers paid more than $5 million for 30 second commercials. Indeed, the last time a network announced sell-out weeks in advance took place when Fox managed to close out inventory for Super Bowl XLVIII - broadcast in 2014 - in December of the previous year.

In the midst of the NFL's stratospheric rise to the top of American sport and society, the question of whether or not the Super Bowl would fall back below the 100 million viewer plateau would have been unthinkable.

Instead, rumors flew that the President might take his pre-game interview to Fox News, after having done his interview with Bill O'Reilly a year ago (when FOX was broadcasting the Big Game). That meant that even though the piece was ultimately an hour and a half long advert for Brady, his "TB12" training programme and Facebook's new "Facebook Watch" offering, the piece drove a huge amount of conversation. But a month from now, how many of them do you think we'll remember? The game started out at only 89 million viewers at kickoff, rose to 98.5 million for the 7:00-7:30 PM ET window, then held steady at 106 million from 8:00-9:30. If the principal goal is to use the Super Bowl to get noticed, Netflix achieved that and then some. But right now, it just seems to be a matter of time before it does. Where last year was all about brands making powerful political or social statements, 2018 appears to have been the year when most returned to classic amusing Super Bowl ad, always a crowd-pleaser.

Are Super Bowl Commercials Worth the Price?

CBS had each of the week's four most-watched entertainment programs behind "This Is Us" - "The Big Bang Theory", "Young Sheldon", "Blue Bloods" and "Mom". In some circles, the game itself may have been lost amidst a sea of star-studded commercials and teaser trailers for this summer's biggest movies.

While analysts have blamed the NFL's lower ratings on everything from the national anthem controversy to a glut of broadcasts, you can't blame a lack of excitement in Super Bowl 52 for its lower ratings.

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