Snapchat redesign sparks user anger as platform courts marketers

Industry | now	 
 
  
                                    
            

  
                 New Sn

Industry | now New Sn

With the new changes, Snapchat Stories, which are videos and photos shared among users that vanish after one day, also now appear with individual Snaps and direct messages. How bad is it?

Twitter user Clare James posted step-by-step instructions Friday on how to revert back to the old Snapchat on iOS, and we confirmed on our own iPhone X that it works!

Snap says the update isn't going anywhere and has warned users that attempting to unofficially roll-back the changes could result in locked accounts. And yet it may be all for naught.

However, some analysts believe Snapchat's update could turn off the app's key user base of teens and young adults in their 20s.

However, the only reason people are even attempting to reverse the Snapchat redesign update is because they know they don't want it. I personally like to keep up with pop culture and follow a lot of celebrities on social media outlets, but this new update does not make it fun. With most apps, if you opt for the upgrade you're stuck with the new version until the developer puts out something new. While, this new update is the major redesign from Snapchat since the app launched in 2011, but people are becoming furious due to the drastic changes done by the company.

More nuanced criticism of Snapchat's recent track record - which, to avoid mincing words, has not been good - came from tech vlogger Marques Brownlee.

Under the comment section of the petition one signatory wrote, "I am signing because Snapchat is my favourite app, me and my friends use it all the time".

The petition goes on to describe the "new features" as "useless", stating that the update "defeats the original purposes Snapchat has had for the past years". But users are not happy with the redesign.

Flicking to the left will now show only a discover tab which Snapchat said will allow you to "explore content from publishers, creators and the community".

Interestingly, the Instagram Stories feature also endured user backlash when it was first released in the summer of 2016, but that backlash was not almost as dramatic as Snapchat's and disappeared within a week.

Reverting back to the old update also means you won't get the new features.

If you have a previous version of the app on another device, then you should be able to extract the APK file from it.

I have not talked to anyone who has enjoyed this new update, and while I'm waiting to get adjusted to it, I continue to dislike it each and everyday.

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