Tinder do's and don'ts from a dating-app ghostwriter

Tinder goes toe-to-toe with Bumble with upcoming feature

Tinder goes toe-to-toe with Bumble with upcoming feature

Ginsberg hopes that the new feature will make users behave more appropriately towards one another.

Tinder is taking a page from Bumble's book.

It's unclear when the Tinder feature will roll out, but it could potentially appear within other Match Group portfolio companies, according to the company.

"Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great", Tinder owner Match Group's CEO Mandy Ginsberg told MarketWatch.

It's not always easy to be a woman on a dating app.

The app's initiative will give women the option to turn the setting on or off, so they only have to message their matches first when they feel like it. "Giving people the choice versus telling people how to engage is the big difference".

"When my dad was back on the market after so many years, he made a decision to try this thing the kids call 'online dating.' Except he wasn't really sure how men on it are supposed to behave, so he created a fake woman's account to pick up tips".

Cons: It can be frustrating to get a match just for them to not message you and have it fizzle out, which is the case if a woman doesn't decide to message after a match.

Still, adding the option to Tinder could make it more confusing to know who should start talking, and will require Tinder to make some user interface changes to ensure users know who is accepting conversations, versus who will not.

Women may turn the feature on or off, if so they choose.

Tips for success: Don't be afraid to extend a match another 24 hours if they haven't messaged you, another feature that sets Bumble apart from other apps. Back in 2012, Whitney Wolfe Herd-co-founder of Tinder left the firm for starting a much friendlier female alternative after being suspected of sexual harassment and discrimination.

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