Apple Acquires Texture Online Magazine Subscription Service

Sea of Thieves shows how Microsoft can sail past PlayStation’s exclusive game lineup

Sea of Thieves shows how Microsoft can sail past PlayStation’s exclusive game lineup

CNN's Dylan Byers pressed Cue on the question of fake news and how other major tech players, notably Facebook and Google, have struggled with the problems that have arisen from the desire to maintain open platforms that don't limit free speech.

At this point, iOS users can download and subscribe to the Texture app in order to access over 200 of the world's most popular magazines. While Facebook and YouTube rely nearly exclusively on software tools to decide what news people will see - Facebook fired its news curators in 2016 - Apple has a human editorial team for Apple News, the company's news aggregator app that comes pre-installed in smartphones. However, news that Apple bought Texture may mean that digital magazines are coming back to the forefront. Most notably, he addressed the company's upcoming video service and the increasing importance of augmented reality (AR) to Apple.

While Cue said Apple won't be purchasing Netflix (it could if it wanted: Apple is worth over $910bn and Netflix is $25bn in debt), the tech giant recently hired two executives for its grand TV strategy and now has a team of 40 people both based in the USA and overseas.

Apple's Eddy Cue confirms the buy in a statement (via TechCrunch): "We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers".

In statement on Monday, Apple senior vice-president Eddy Cue said "we are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users". More notable is the connection this gives Apple to major publishers such as Conde Nast, Hearst, Meredith, and News Corp which may pay off in the future as Apple makes efforts to expand their reach. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests.

"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Eddy Cue, Apple's senior vice president of Internet Software & Services, in a statement. The decision was frustrating to many news publishers that had directed resources toward finding audiences on the social network.

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