Facebook ends partnerships with data brokers following Cambridge Analytica scandal

Facebook limits ad targeting after Cambridge Analytica data leak

Facebook limits ad targeting after Cambridge Analytica data leak

"Learning of the recent meddling in a free USA election further demonstrates another concern we have of how they handle users' data - more than 25 million of which are Playboy fans - making it clear to us that we must leave the platform". Furthermore, outdated settings were also cleaned up to provide clarity on what information can and can't be shared with apps.

Third party apps can sometimes access all data on a Facebook page if allowed.

Facebook is also introducing a new privacy shortcuts menu, making it easier to find information on privacy, security and advertising, offering "clearer explanations of how our controls work". Now, Facebook says they will be accessible from a single place. You can also manage privacy over who sees your posts and what information should or should not be displayed on your profile.

"The biggest difference is ease of access in settings, which fulfills Mark Zuckerberg's promise to make the privacy process and permissions more transparent to users", Wedbush analyst Michael Pachter said. It requires companies to give people a "right to portability" - to take their data with them - and imposes fines of up to 4% of global revenue for companies breaking the law. He plans to testify before Congress, a source briefed on the matter said on Tuesday. It will update its data policy to "better spell out what data we collect and how we use it".

Cooper Hefner, son of Playboy founder Hugh Hefner, said early Wednesday that the magazine was pulling its Facebook page.

"We believe this step, winding down over the next six months, will help improve people's privacy on Facebook", the company said in a statement.

Facebook declined to comment on how the change could affect its ad revenue.

"This product enables third-party data providers to offer their targeting directly on Facebook".

Facebook's website lists nine third-party data providers that it has worked with, including Acxiom, Experian, Oracle Data Cloud, TransUnion and WPP PLC.

The deactivated or deleted accounts are the latest to join the #deletefacebook movement, where criticisms that came out previous year about Mark Zuckerberg?s platform wanting to addict users compounded by revelations that the Trump-linked consultancy Cambridge Analytica was able to acquire data on tens of millions of users for "psychographic profiles" created to use people's personalities to manipulate them with ads.

San Francisco: Facebook Inc. has decided not to unveil new home products at its major developer conference in May, in part because the public is now so outraged about the social network's data-privacy practices, according to people familiar with the matter.

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