Fitbit's New $200 Smartwatch Bears Heavy Resemblance To The Apple Watch

Fitbit Versa smartwatch brings women's health tracking and a curvier design

Fitbit Versa smartwatch brings women's health tracking and a curvier design

The sleek Versa is a lot easier on the eyes than the boxy Ionic, and feels nice and light on the wrist. Fitbit's first full-featured smartwatch post-Pebble was no Pebble. Although Fitbit made its name by manufacturing fitness trackers, the company has been pushing towards smartwatches in an attempt to grow its appeal and gain market share. In the future, Fitbit hopes to use all this menstrual data to offer insights about how sleep and exercise impact your period and vice versa. There's also a potentially massive new feature called "female health tracking", which lets women track their monthly cycles to look out for variations and changes. Adult Fitbit users who identify as female will be able to log their menstrual cycles and record symptoms directly in the Fitbit app.

It has a five day battery life and is now available to pre-order in blue or purple, priced at £79.99. You can even connect with other women in the Community tab in the app for support and advice. Ionic was supposed to offset falling sales of simpler fitness trackers, but it was too niche. The gauge ovulation tracking is not yet available and will come soon. No longer are they glorified pedometers; they're much more than that. It's an activity tracker, so it has a thinner and smaller profile than a standard smartwatch. Lack of Global Positioning System differentiates the Versa from the Ionic, as the new device has an optical heart-rate monitor, onboard storage for music, up to 50 meters of water resistance, and on-device coaching with Fitbit Coach like the company's first smartwatch had. Fitbit is trying to make the OS smoother and more intuitive, and based on my short time with the device I think it's headed in the right direction. You've got Apple dominating with the Apple Watch followed by... Youll get at-a-glance info of your weekly health and fitness stats.

Fitbit OS 2.0 will also add the ability to reply to messages directly from your wrist, but only on Android.

The Versa will display period-related information in the daily overview of the Today app if you want to be notified when your period is about to start. " Inside, it has a 145mAh battery, NFC, and 4GB of internal storage, of which you've access to only 2.5GB". You can load around 300 of your favorite songs on the device, listen to stations from Pandora, and now listen to curated playlists and Flow from Deezer.

Fitbit just announced two new devices. It's hard not to think of this as a cash grab for the USA market.

As for price, the Versa is set to cost £199.99 ($199, about AU$350) in the United Kingdom, which is much cheaper than the Fitbit Ionic, as that started off at £299.95 / $299.95 / AU$449.95.

It comes in a choice of finishes: black, silver or rose gold. The Fitbit Versa is not meant for buyers wanting to ditch their smartphone while running or engaging in some other workout session. For $30 extra, you can get a Special Edition model in either Graphite Aluminum or Rose Gold, both with woven bands. It'll also be available from big retail stores like Amazon, Best Buy and Target.

While many of Pebble's smartwatches were characterised by playful rounded corners and refined edges, the Ionic was considerably more utilitarian in design, with a boxy display and sharp corners. The Ionic was a good, but weird foray into the smartwatch world for Fitbit, and the Versa seems like a huge step in the right direction.

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