How to use Focus mode on Instagram to capture Portrait Mode pictures

Instagram Nametag Feature

Instagram Nametag Feature

Yesterday we reported that Instagram lacked data portability, knocking the app for the absence of an equivalent to Facebook's Download Your Information too. After the founders of ephemeral messaging platform decided not to sell their startup, Zuckerberg decided Instagram should copy the feature in order to not miss out on the whole new generation of social media users.

This tool is likely being developed to bring Instagram's policies in line with an upcoming European data privacy ruling known as the "General Data Protection Regulation" (GDPR).

"Focus" will be added to Instagram's existing camera functions, which include "Boomerang" (short looping video) and "Superzoom", accessed under the record button in the camera screen.

This update is available as part of Instagram version 39.0 for iOS in the Apple App Store and for Android in Google Play. You can take selfies or regular photos this way.

Exporting data from Instagram has been notoriously hard for years. "Focus" mode will first detect a user's face and then blur the background so as to give a bokeh-like shot from a smartphone. This feature will let users create a special image which can be used by others to follow them on Instagram.

The company is also introducing Mentions stickers to allow users to tag friends in Stories.

Apart from the confessions made about the Cambridge Analytica, Facebook CEO also revealed that in order to make Instagram a success he copied the popular "Stories" feature of Snapchat. In a blog post at the end of March announcing changes to how Facebook explains its policies, a bullet point, with the header "One Company", addressed public confusion about Instagram.

Not every phone supports the feature, though, so third-party apps have to come to the rescue.

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