Ring Video Doorbell Now at Lowest Price of the Year

Get the Ring Wi Fi Enabled Video Doorbell for just $100

Get the Ring Wi Fi Enabled Video Doorbell for just $100

Amazon has completed its acquisition of doorbell company Ring for US$1bn and to celebrate has dropped the prices of the Ring Video Doorbell to $149. The price cut also makes it the cheapest video doorbell in the company's line up by a full $100, since the step-up Video Doorbell 2, which adds 1080p support, costs $199. The internet retail giant first announced its intention to acquire Ring for $1 billion back in late February, and was able to relatively quickly seal the deal.

With the addition of the Ring suite of products, which includes the Ring Video Doorbells as well as Ring Spotlight Cams, Ring Floodlight Cams, and a range of Ring Accessories, Amazon has quite the selection of home monitoring products.

"We're excited about their work, their products and their mission, and look forward to teaming together to keep delighting customers".

Customers can however use the doorbell without this subscription and just utilise the live video feed. The aggressive pricing is a move against the recently introduced Nest Hello video doorbell. Ring has contributed to keeping neighborhoods and neighbors safer-from helping people with disabilities more easily see who's at the door and respond, to helping prevent activities like package theft or home burglaries.

Amazon says Ring, Blink, and Amazon Cloud Cam will continue operations under their respective brands.

"Ring's talented team has invented home security products and services that customers love".

Siminoff said Amazon's scale will enable a price change that will enhance the accessibility of Ring's products and bring them to a wider demographic, but that it would be business as usual for existing Ring customers for the foreseeable future.

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