Amazon Announces New Blockchain Partnership

Amazon Replicates Facebook, Microsoft, Partners Startup Built on Ethereum (ETH) Blockchain

Amazon Replicates Facebook, Microsoft, Partners Startup Built on Ethereum (ETH) Blockchain

Kaleido is a start-up from ConsenSys that is meant to be "a new Blockchain Business Cloud aimed at speeding and simplifying enterprises' journey to using the technology", which will allow groups of businesses "to launch and operate enterprise blockchain networks on Amazon Web Services (AWS) without spending months and millions of dollars writing custom code". The retail and computing giant is teaming up with a new company called Kaleido, which will produce easy-to-implement blockchain-based software for the company based around Ethereum's smart contract system - meaning companies, as Kaleido founder Steve Cerveny told CNBC, "can focus on their scenario and they don't have to become PhDs is cryptography". The company has also invested in building AWS-specific training facilities, where its employees can ramp up on AWS technologies.

The development gives customers advantage to build their firms on blockchain technology.

"The introduction of Kaleido to AWS clients will help them move fast and forget about managing the Blockchain themselves".

"Service providers are playing an important role in driving innovation and creating value for organizations", said Niko Mykkanen, Head of EMEA Partners & Alliances at AWS. The technology is touted as faster and more secure by advocates. "This will be the first Blockchain powered solution on the AWS market and is created to help customers rapidly advance projects on Blockchain".

"They've been looking for partners to help get blockchain into their customers hands", Cerveny said.

Verizon is going all in with Amazon Web Services by making the the world's largest public cloud its preferred cloud provider.

"We are thrilled to see innovative new services being built by ConsenSys within this emerging space", said Joshua Hofmann, GM, and Global Lead, Software Partnerships, Amazon Web Services, Inc.

Joseph Lubin, Ethereum co-founder and ConsenSys founder, said, "Since the inception of ConsenSys in 2014, we have been on a mission to accelerate the adoption of Ethereum ..."

Amazon is joining other tech giants such as Microsoft and Facebook by investigating use cases for Blockchain technology.

Lubin pointed that companies are deploying blockchain massively due to its impacts on their services.

While Amazon has not yet made any movements that hint toward an Amazon-only blockchain solution, the massive presence of the company within sectors that are now being heavily disrupted by the blockchain - such as supply chain - make it highly likely that the tech juggernaut will adopt blockchain technology wholesale in the future.

"We are making the public cloud a core part of our digital transformation, upgrading our database management approach to replace our proprietary solutions with Amazon Aurora", Mahmoud El-Assir, Verizon's SVP of Global Technology Services, said in a statement. Last week Facebook announced that it is initiating a reorganization that is going to include a new Blockchain to address privacy concerns relating to the platform.

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