Facebook 'Keyword Snooze' Lets You Mute Annoying Posts

Facebook now lets you block Trump stories, TV spoilers from News Feed

Facebook now lets you block Trump stories, TV spoilers from News Feed

Facebook then provides suggestions of keywords within that post that users can snooze. But once the company gathers more feedback, it plans to roll out Keyword Snooze more broadly across the USA later this year, likely in the fall.

"If you choose to "snooze" a keyword, you won't see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days", writes News Feed Product Manager Shruthi Muraleedharan, on Facebook's news blog. Many people get their news from Facebook, but others don't want to constantly be inundated with their friends' and acquaintances' political opinions.

The tech is called "Keyword Snooze", according to Facebook's News Feed Product Manager, Shruthi Muraleedharan. By the time it rolls out for everyone, users may be able to snooze keywords preemptively by going to their news feed preferences. Facebook has begun testing out an algorithm that will allow the social media giant to protect you from spoilers. So if you're seeing the latest episode of Westworld a few days after it premieres and you've made a decision to hide any posts about it until then, you won't be able to turn off the snooze option once you've done so.

The option is fairly simple to use: if you see a post with the offending keyword - say "Infinity War" or "Game of Thrones" - you can select the option to snooze keywords from the post in the drop-down menu on the top right.

"Keyword Snooze" will be slowly rolled out over the next week and, if it's successful, will go wide in the future.

Facebook is looking for new ways to give users more control over the content they see in their News Feed.

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