IHOP becomes IHOb, and the b is for burgers

Chicago Illinois

Chicago Illinois

Although many guessed it stood for a breakfast food like biscuits, bacon, butter, or even more plausibly, breakfast, IHOP has revealed that the "b" in IHOb stands for "burgers", and that the change is only temporary.

Known previously as IHOP, the International House of Pancakes, has changed its name to IHOB.

For the past week, fans of the restaurant wondered what the mysterious letter b represented.

In an effort to promote the debut of the brand's new Ultimate Steakburgers, the company is flipping the "P" in its name - which stands for pancakes - to "b" for burgers.

It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.

Burgers was a popular one.

A banner on the restaurant chain's Twitter page shows the word "Burgers!" with a photo of seven hamburgers underneath. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda).

An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.

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