IHOP name change: The 'B' is for burgers

IHOP reveals what IHOB will stand for

IHOP reveals what IHOB will stand for

The name change won't last that long, and most of the restaurants will still go by IHOP, but the company changed signs and its Twitter handle.

The company previously known as the International House of Pancakes has rebranded as the International House of Burgers, according to a tweet from the restaurant.

Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb. IHOP even later tweeted out a poll asking followers to guess what the "b" stood for, with possible answers including biscuits, bacon, butternut squash, and barnacles.

The pancake chain, struggling to turn around 10 straight quarters of declining customer traffic, on Monday said it would add a handful of burgers to its menu in hopes of energizing its non-breakfast hours. Bob Evans, a more direct competitor of IHOP's in terms of breakfast fare, simply wrote that Bob Evans was still the same place "no matter how you flip it".

Others had more fun, speculating that the B stood for bitcoin or break dancing.

IHOP All You Can Eat Pancakes 17
IHOP reveals the secret behind their new name IHOb

Steak-umm, a maker of frozen sandwich meat, chose to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

Denny's managed to name-check HBO's Westworld with an imaginary conversation where a boy asks, "Grandpa, do you remember the Great Burger Wars?" and the grandfather responds, "lol no I was chillin drinkin milkshakes and trying to make sense of Westworld". Talk about yum! The menu boasts classic and newfangled flavors like Jalapeño Kick, Cowboy BBQ and, our favorite, Big Brunch-a burger loaded with smoked bacon, crispy potatoes, American cheese and a fried egg.

Though it remains to be seen if the new moniker is here to stay, several celebrities and other restaurants took to Twitter to share their hilarious reactions to the new name.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King". "But we want to convey that we are taking our burgers as seriously as our pancakes".

IHOP is hoping burgers will make its bottom line sizzle. The name change, though, is meant to help the franchise connect with more people.

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