IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn

IHOP Changing Name IHOB

IHOP Changing Name IHOB

On Monday, the International House of Pancakes prompted Internet furor with one head-scratching tweet.

And now 45 years later, IHOP appears to be heading for another tweak. What does the "b" stand for?

IHOP's name is changing after 60 years of trading as the International House of Pancakes, and the company is encouraging customers to get in on the fun of guessing what the new title, IHOb, stands for.

The restaurant has been replying to people on Twitter saying the name will be good and people will have to wait until June 11 to find out what it will be.

The popular breakfast chain hinted at the possibilities on Twitter with options like biscuits, bacon, butternut squash and also a curve ball choice of barnacles.

However, perhaps in an effort to allay some fears, the IHOP Twitter account shared a cheeky video instructing consumers how to pronounce the new name. So, that means that for many Arabs, IHOP has always been known as IHOB.

"Did an Arab person take over IHOP?" wrote Fatima Syed, a reporter for the Toronto Star. The restaurant posted a tweet suggesting that it is changing its name to IHOB. And yes, this entire thing could very well just be a publicity/bublicity stunt by the breakfast chain, which has 1,671 locations in the U.S.

In one tweet, a woman asked IHOP what she was supposed to do with her swag sweater if the company changes the logo?

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