Pizza company asking for town nominations for pot hole repairs

A Domino's pizza is seen in a file

A Domino's pizza is seen in a file

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button. Domino's has created an interactive experience showing what happens when the delivery driver goes over a pot hole, and it's as bad as you would imagine.

Domino's has even included a road condition meter on its website to show how pizzas are affected by mild, moderate, critical and catastrophic road conditions.

The company says it has already worked with four municipalities to help fix roads: Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

In a press release announcing the initiative, Domino's U.S. president Russell Weiner said the road fix work would make customers feel more secure in picking up their pizza. Their fixed potholes also carried a KFC logo in chalk that washed away after the first rainfall. The company is going town to town, fixing potholes that can put your precious pies at risk.

The company helped fill five potholes in Burbank, eight in Bartonville, 40 in Milford, and 150 square yards of roads in Athens.

The pizza chain announced on Monday that it will save pizzas "one pothole at a time" by filling potholes in towns nominated by customers.

The good publicity will be a welcome change for Domino's following an incident last month in Tennessee.

On May 2, officials said they were investigating reports of "excessive rodent activity". She said Domino's wasn't disclosing how much it was spending on the grants.

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