Adidas Warns Customers of Website Hack Compromising Personal Data

Adidas warns customers of potential data breach

Adidas warns customers of potential data breach

The breach affects select customers who placed orders on the brand's USA website.

According to fashion brand Adidas, "a few million" consumers might be affected by a recent data breach in their company.

Those potentially affected are believed to be customers who made purchases on Adidas' US website. This includes getting their hands on contact information, usernames and encrypted passwords of its customers. On June 26, adidas became aware that an unauthorized party claims to have acquired limited data associated with certain adidas consumers.

The company does note that not all information was stolen in the Adidas data breach.

The company stated that it is now working with data security firms and law enforcement authorities to investigate the incident.

Adidas reported a large data breach.

It's unclear how many USA customers are affected by the breach.

Adidas's preliminary investigation shows that contact information, usernames and encrypted passwords might have been exposed.

A data breach - though not uncommon for major brands as of late - does have the ability to tarnish the reputation of a company.

Most recently, Delta Air Lines had disclosed that the payment information of thousands of its customers was exposed due to a cyber attack on a contractor (a tech firm called [24] 7.ai). The press release the company further states that it is responsible for the safety of users' private assets on the companies database and is committed to the to privacy and security of its customers' personal data. "At this time this is a few million consumers..." an Adidas spokeswoman stated in an email.

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