Build-A-Bear Workshop "Pay Your Age" Promotion Halted Amid Chaos

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     MENTAL Huge queues have formed in Manchester

MEN MENTAL Huge queues have formed in Manchester

Build a Bear issued a statement on its official Twitter saying, "Per local authorities, we can not accept additional Guests at our locations due to crowd safety concerns". The most any one would pay was $29.

If you are not already in line for Build-A-Bear's Pay Your Age Day at the Columbia Center, you likely won't go home with a bear.

The promotion nearly seemed too good to be true; a stuffed Build-a-Bear for as little as $1?

Shutting down the lines, even for safety and operation concerns, alienated customers and hurt the Build-a-Bear brand, says Neil Saunders, Managing Director of GlobalData Retail.

The company said earlier this week that for one-day only the age of a guest will determine how much their furry friend will cost.

Liz Runge, who is 6-months pregnant and had her 2-year-old and a 5-year-old cousin in tow, drove from Summerville to Bluffton just for the sale.

Build-A-Bear Workshop Inc, the global stuffed-animal retailer, had to limit a popular pay-your-age event on Thursday as long lines stretched outside its U.S., Canada and United Kingdom stores and crowds clogged mall corridors. "I didn't expect this kind of crowd".

Aerial footage from around the country showed lines at various Build-A-Bear locations wrapping around city blocks as customers waited to claim their discounted stuffed animals.

On Thursday afternoon, Build-A-Bear released a statement admitted they had disappointed guests but "could not have predicted" the deal would be so popular. Hundreds of people were in line by the time the store opened an hour early at 9 a.m.at San Jose's Westfield Oakridge Mall.

Adults who wanted to take advantage of the deal didn't need to worry about an "advanced" age.

Build-a-Bear Workshop said in a statement that demand had been "unprecedented". In order to buy an animal for a child, that child had to be present in the store with you.

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