Federer breezes past Lajovic in Wimbledon opener

Rafael Nadal 'It's impossible for me to think about Roger Federer'

Rafael Nadal 'It's impossible for me to think about Roger Federer'

The defending champion, top seed and favourite as he targets a ninth title, swept aside Dusan Lajovic in straight sets on Centre Court.

Federer insists that he has not had a full divorce from Nike - hence the USA company's shoes on the feet of the 20-time grand slam victor.

Federer came out in unbranded warm-ups, and during the match against Dusan Lajovic of Serbia, the 20-time Grand Slam victor wore a White Uniqlo shirt, shorts and headband and with white Nike shoes.

Nike said in a regulatory filing a year ago that "investments in endorsements by high-profile athletes, sports teams and leagues" helped drive sales up 6 percenrt to $34.4 billion.

"I felt very good from the start which is nice", Federer, who has now one 24 consecutive sets at the All England Club after blazing to the title previous year without dropping one, said on court.

The estimated worth of the Uniqlo deal trumps the $10m (£7.6m) he was reportedly making each year with Nike, which still retains rights to the Swiss star's iconic "RF" logo.

Uniqlo tweeted a photo of Federer shortly after he headed out for the match. His best wins, notably over Novak Djokovic in Madrid and Grigor Dimitrov in Melbourne, have revealed the tigerish heart under the mousy exterior.

Roger Federer made quick work of Dusan Lajovic on Monday. But the good news is that it will come with me at one point.

This is not the first time Uniqlo has signed a big tennis star.

"Uniqlo really said, 'We need to make a major move within tennis, '" Andrews said. Federer is still representing the Nike swoosh on his shoes.

But aside from his flawless performance, Federer also showed his class and won everyone's hearts with a touching gesture towards a young fan after the conclusion of the match.

"They are my initials".

The new relationship gives Uniqlo another shot at exploiting one of the sport's all-time greats.

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