Federer marks 20th Wimbledon with '$300 million' windfall

Roger Federer signs with UNIQLO for over $300 million, ends partnership with Nike

Roger Federer signs with UNIQLO for over $300 million, ends partnership with Nike

According to ESPN's Darren Rovell, Federer has signed a ten-year deal worth more than US$300 million with Uniqlo.

Federer showed up at his opening match at Wimbledon wearing a Uniqlo headband, jacket, shirt and socks but still had on Nike shoes.Myles talk about a Grand Slam - surprised Uniqlo went all out here?

The 36-year-old eight-time Wimbledon champion penned a contract with Japanese giants Uniqlo, virtually severing a two-decade association with Nike in the process. "But like Uniqlo, I also have a great love for life, culture and humanity", Federer said. "I must tell you, it's been a long time coming", said Federer.

"I think the three months did me again a world of good, that I didn't play during the clay court season". Nike also still owns the "RF" logo.

However, Uniqlo has confirmed the change with a tweet announcing Federer as its new global brand ambassador, though the tennis great is still wearing Nike trainers.

"The RF logo is with Nike, but it will come to me at some point", he added.

"They are my initials". I have deep roots with Nike. Novak Djokovic was with Uniqlo previously, but he switched to Lacoste in 2017.

The No.9 seed and last year's finalist came from a set down to defeat Sweden's Johanna Larsson, 6-7 (3), 6-2, 6-1 and avoid her third career first round exit at the All-England Club.

On Sunday, he turned up at the traditional champion's pre-tournament news conference at the All England Club in a white shirt, grey blazer and navy pants instead of the usual tennis whites he has sported in previous years. Perhaps most importantly, the deal also features a clause that says he will continue to be paid even if he doesn't play.

Other top athletes who wear Uniqlo include Japan's Kei Nishikori, a former US Open finalist, and Australian golfer Adam Scott.

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