Apple announces new, affordable iPhone XR

The gold space gray and silver finishes on iPhone Xs

The gold space gray and silver finishes on iPhone Xs

Also featuring an all-screen design, it actually has a larger screen than the iPhone XS, coming up to 6.1-inches.

Apple revealed its three new iPhones on September in an event at the Steve Jobs Theater in its Apple Park HQ.

However, unlike the Super HD Retina Display found in the iPhone X, iPhone XS and iPhone XS Max, the Liquid Retina Display in the iPhone XR relies on an miniaturized LCD display panel rather than an OLED one. But, people are already reading it as X, and that's likely to catch on.

On Twitter, Apple fans are simultaneously hailing the sleek new products and dragging the company for its name choice. The only potential hiccup to a record-breaking quarter is the fact that the iPhone XS won't launch until October.

All three new models join the iPhone X in getting rid of the home button to make room for more screen.

"Did they really name the new iPhone the 'excess"?' XS?

A Liquid Retina Display is a type of LCD display, now only found in the iPhone XR. Both of these phones sport surgical-grade stainless steel body with glass casing on both sides, much like the iPhone X. These are Apple's first iPhone models with IP68 water and dust resistance - last generation was IP67 rated.

While the iPhone has made Apple the world's most valuable company, worth more than US$1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.

Pre-orders for the iPhone Xr begins on October 19, with the phone hitting store shelves on October 26. In comparison, iPhone XS has 2436x1125-pixel resolution at 458 ppi pixel density. Apple's iPhone XR has a 12-megapixel camera with f/1.8 aperture. In short, Apple has enlarged the screen, not the phone, so our back pockets are safe.

In terms of battery, Apple reckons that it can last up to 1.5 hours longer than the iPhone 8 Plus.

It's all nice and shiny, but here's the kicker - the iPhone XS Max only starts at S$1,799, and that's just for the something with a measly 64gb capacity. The iPhone XS and iPhone XS Max also get a new Gold colour option, apart from Space Grey and Silver.

Apple's special media event is now in the books and, per usual, there's a whole lot to pore over.

'The best iPhones we've ever made by a long shot, ' Schiller said. Among them: Apple's Face ID facial recognition system; the company's latest and fastest chip, the A12 Bionic processor; and support for both wireless charging and some advanced photo features, such as the ability to take "portrait" photos with blurred backgrounds.

This looks like a direct replacement of the smaller iPhone 8.

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