Audi e-tron: 7 Things to Know About the Latest Electric SUV

Audi e-tron images

Audi e-tron images

Add in styling that has helped Audi attract a growing percentage of upscale buyers in the US, and it's clear the e-tron is taking full aim at Tesla (TSLA). European sales start in November. "The Audi's combination of style, performance and cutting edge tech should bring more luxury buyers into the EV fold".

Audi said it is taking refundable $1,000 deposits for the E-Tron starting now.

The German company's mid-sized SUV was revealed in Richmond, California, only about 40 miles from Tesla headquarters in Fremont, where the electric Model X SUV is made.

Inside is very Audi SUV, with room for five and their stuff - including space in the "Frunk" - with Audi's Virtual Cockpit as standard, and cameras feeding images to small screens in the door panels instead of mirrors.

Audi executives said home charging stations would cost about $1,000, depending on the home's electrical system.

The decision to go with an SUV, rather than a sedan, however, reflects the rapid shift in the overall automotive market, traditional sport-utility vehicles and crossovers now accounting for more than half of all US new vehicle sales, even as four and two-door models continue losing momentum.

Much like the EQC, it is powered by two electric motors, and as per Audi's quattro modus operandi, the e-tron has all-wheel drive. With Audi now the number one luxury brand in China, e-tron and other models could prove critical to its future there.

On a single charge, under the WLTP test cycle, the e-tron offers a range of about 399km.

Reportedly, for charging the EV at home, Amazon has agreed to provide customers with Audi's Home Charging, with up front pricing and installation of a charging pump in the owner's house.

Audi has been heralding the launch of the e-tron SUV for some time, but until Monday it had not shared many details of the vehicle. Passengers can stay fully connected via the on-board LTE Advanced and Wi-Fi hotspot connectivity, with a high-tech sat-nav system that's capable of planning efficient routes.

An optional driver-assistance package features adaptive cruise assist, helping a driver with accelerating and braking as well as lane-keeping in heavy traffic or at highway speeds.

The team behind the light show in San Francisco is the same behind the now official Guinness World Record for simultaneously flying the most unmanned aerial vehicles set back in July. By then, these models and Audi's hybrids will account for about a third of global deliveries, according to a statement.

Called "e-tron", the auto will hit European and American markets by the end of this year.

Speaking of charge, the battery system in the e-tron can be charged to 80 percent capacity in just 30 minutes using a fast-charging system.

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